![]() Nevertheless, given that instruction, might the person who created the Inside Out Storage signage be a fan of the Harley-Davidson brand and been inspired by the brand’s logo? I’ve seen this kind of thing happen before with other well-known brands, and fans being inspired by another’s brand is often the explanation when their actions are challenged. Harley-Davidson’s licensing program is an amazing engine of its own, and finely tuned. A few years ago a marketing type who was working on the Harley-Davidson creative account told me the most important instruction from above was “Don’t screw it up!” Interesting choice of words, given the Harley slogan from 2008: “ So screw it, let’s ride.” Might Harley-Davidson have licensed the orange/black non-verbal rendition of the logo to another for the inclusion of their own words and content? I double doubt it. ![]() It looks like Harley-Davidson is involved in the rental of motorcycles, but that’s all I was able to find mentioning rental for Harley-Davidson marks on the USPTO database. Might Harley-Davidson also be in the business of renting storage garage units for motorcycles among other outdoor toys? I doubt it. ![]() ![]() The well-known, if not famous, Harley-Davidson logo is on the left below, but what is on the right? ![]()
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